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70 comments 01-10-2018 / 09:10:16

Admin SEO: A check for SEO over a recently updated website.

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Admin Digital Marketing: Does Mobile-first Approach really help business to grow.

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Smartphones have changed the life of every individual and business. The way internet is filling up with useful information, life & time-saving applications, answers to almost every question and connecting people globally, the smartphones have now become more than an addiction; they are a lifestyle. The marketing strategies of businesses are revolving around this concept and Mobile-first approach is the one such benefitting strategy.

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The digital reach of any business is necessary. Web consulting companies like us, are the one-stop shop for any business’ digital need. The solutions for E-commerce, digital marketing (SEO, ORM, PPC, Content Marketing, etc.) and Mobile applications are made available to feature the client’s business through all the possible digital means. Talking of mobile applications, this field is catching up the pace.

Since the birth of the World Wide Web, during 1991 to 1993, the trends in website design have come a long way. The power with people to locate their business online has encouraged many people to be entrepreneur themselves. Now, in the present century, the things have moved a step further (with same web designing basics, of course) and they are becoming more compact with mobile responsive website designs and mobile applications.

The concept “Mobile-first Approach” picked up speed in 2015, and here we are, almost approaching 2019 and the things have turned more swiftly in favour of Mobile-first approach than expected. It simply states, that instead of building a full-fledged business website, with attractive, interconnected, and SEO-friendly information, choose a mobile platform (IOS, Android, Windows) to launch a compact version of the website which can introduce your business. You can build a mobile-responsive site or an application, to spread a word about your services and products. This approach has too many advantages.


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Why Mobile-first approach is being promoted?

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Check #1: It gives quicker acceptance or rejection results

There will be 2.5 billion mobile users which are being predicted by the year 2019. If you develop the concise version of your website or a mobile application under the mobile-first approach, you would have quicker feedback from the masses regarding the acceptability of your offerings. Also, 75% of internet use comes from mobile devices. This is another reason to choose mobile-first, instead of a desktop website. Other study states that the mobile bounce rate is 47%. This means, your mobile site will have more attentive visitors, which could increase chances of them, liking your products and services.

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Check #2: Google's mobile-first algorithm support

The website ranking on Google is decided by their search algorithms. There are frequent updates in these algorithms to provide the users with best relevant information. One such algorithm called Mobile-first indexing is in effect to support the mobile-first approach. This algorithm states that the mobile version of your website will be regarded as the initial point for indexing and Smartphone Googlebot will crawl the mobile webpages for ranking. If you monitor your traffic analytics data, you would see an increase in the traffic on your mobile website. There were many roll-backs in Mobile-first algorithm though, but conclusively, it is still giving priority to mobile-websites.

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Check #3: The design is more concise

Sometimes, businesses just want to launch the prototype of their services or products, before revealing their complete set. In that case, a desktop website may look incomplete, in absence of enough webpages or information. Also, designing an impressive desktop website needs more complex design specs and tools. For this situation, creating a website for the small screen with fewer features is more time and resource saving option. Once you have a proof-of-concept, you can eventually add more features and take the whole design to a desktop website. This will also entice your regular visitors to move to a new place for browsing.

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Check #4: More active mobile hours equal more business hours

People are getting addicted to mobile phones. Various statistical data is proving this statement. On an average, Brit checks their phones 28 times in a day. 40% people have found to use their mobile phones while using bathroom and 1 in 10 people even use their phones in the shower (that is why waterproof phones are gaining profit). For businesses, it means, round-the-clock active customers. When they are not on their laptops, you are still accessible to them on their mobile phones. This makes any business to invest even more in mobile-responsive sites.

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Check #5: Online sharing is faster than ever

When we advocate in favour of Mobile-first approach, we include designing of both (or any one of the two), mobile-friendly website and mobile application. Mobile user finds it more convenient to share the link of your website with others, especially via mobile-popular chatting apps like WhatsApp. In conclusion, a mobile-first approach seems like a win-win situation, for the users as well as for business owners. Invest in tools, technologies and human resources who can give you a more responsive mobile website and boost your sales record.

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