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13 comments 25-09-2018 / 09:10:16

Admin Mobile Application: Android and iOS Mobile Application - Either or Both.

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Android and iOS account for a combined 99 percent of the worldwide market share, with Android holding 86.2 percent and iOS holding 12.9 percent. Is this single statistic enough for a business owner and his IT team to decide between the two OS, for launching their business mobile application? Not really! There are other facts to be taken under consideration, to make an informed decision.

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Smartphones, according to us, is the biggest technical invention of our century. Their ease of use and ever-improving technology are all set to create a pool of 2.5 billion smartphone users worldwide, by the year 2019. This number points to the prospective reach for any business, via mobile-responsive websites and mobile applications.

The mobile applicationsare taking the world by storm. It is becoming a quicker way for businesses to get themselves popular and establish the brand name. As per data and statistics, 51 percent customers agree that they use their mobile devices to search for new brands and products in the market. Undoubtedly, every business has a great potential market to harness. But things are not as simple as it may guise.

In the current scenario, Android and iOS have a combined worldwide market share of 99 percent. Both are overwhelming. Hence it is a matter of dilemma for any business to choose between these two OS platforms, to base their business mobile applications.

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The following considerations may help in taking the decision, under the light of statistics and market trends:

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Check #1: Know the region of your visitors

To reach the audience of your choice, the best way is to look at your website's analytics tool that would clearly list down what all devices are accessing your website and from which locations. The analytical tools give the detailed information under "Mobile Device Info", giving you the statistics about the percentage of users for each of the two OS. This is the simplest piece of information you can use to make the decision.

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Check #2: Purchase behaviour of your target population

It is being observed that iOS users spend more on applications and in-app purchases than the Android users. If we talk numbers, iOS users spend 80% more on in-app purchases than Android counterparts, even though iOS users are much lesser in number. This point turns the scale in favour of the iOS for preferred choice in mobile app development.You just need to decide whether you want to reach the user base who are most likely to spend or rather on the largest population of the mobile users.

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Check #3: Is your app paid from the day one or you have something else being planned?

This point will make more sense if you have considered the last point.As the trend is seen, iOS users are non-hesitant in purchasing the app, right away but with the Android platform, most of the applications begin with free installation and gradually introducing the payment clause. Until then, the Android app developers rely on the in-app advertisements for the initial revenue.

People can use iOS apps by paying a small initial fee while Android allows to download the app for free and interact with it for an indefinite time, of course with some restrictions, like too much in-between ads or locked full-version or paid upgrade et. al. So now, it is all about your app. If you have assessed the earning capacity of your app and think that people would be ready to pay for it upfront, choose the iOS platform, otherwise, make the app available for free trial (time-bound) or with limited features on the Android platform.

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Check #4: The time you can invest in the development of the application

Technically speaking, the Android development takes more time than the app development on the iOS platform. Android applications end with having 40% more code and 30% more development time than iOS. It is mainly because the language used in writing Android applications are written in Java language, which has more syntactical requirements than other languages such as Objective-Cand also, the emulators of Android are slower in functionality.

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Check #5: Consider them for their technical ease

Software engineers insist that Apple's IDE (Integrated Development Environment) XCode, is better to work on, than Android's IDE, Android Studio. Though Android Studio claims to be open source and flexible environment for application development, XCode is more slick, fast and powerful. iOS does have some development restrictions but still worth working for.

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Check #6: OS version incongruities between Apple and iOS

iOS has comparatively fewer versions which make the application easy to maintain. The operational cost is reduced since there are few predecessors or successors to maintain. The scalability of the applications is easy and less time consuming; two factors that every business always seeks to accomplish for its IT functions.

It will be better understood by the fact that 83% of Apple users updated their OS after 10 months of releasing iOS8 while the Android's lollipop, which was launched a month later, was updated only by 12% users. The implication of this point is, businesses must be prepared for managing a greater number of versions and in-app testingif the app is developed on Android OS.

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Check #7: Conclusion
Both the platforms are powerful, Android being the choice of masses. The suitability of the mobile OS platform totally depends on the type of business and its sales strategy. The above points are just the outline to provide pros and cons of Android and iOS platform. Of course, other factors such as availability of developers and marketing budget can also be considered.

Whichever platform you chose for your first (and subsequent apps), test the app heavily before it goes live. While it is exciting how your mobile app can reach millions of people in the shortest time frame, it also dreadful if that app fails to work and get noticed by the same millions of people. If the population of smartphone users is a bliss, giving them non-functional app can also make it go against your business.Choose a platform, build your app, and test it heavily.

Final tip: It is never wise to build your app on both the platform, at the same time. This increases the impact of loss in the event of a roll-back.

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